More than two decades of experience in marketing, entrepreneurship, and digital growth have shaped my approach to business development, customer acquisition, and local search visibility.
Throughout my career, I have combined hands-on business ownership with a strong interest in digital marketing, customer behavior, reputation management, and search performance. Years of building and operating service-based businesses across Canada and the United States provided practical insight into the challenges of visibility, trust, customer acquisition, and sustainable growth.
Today, my work focuses on Local SEO, AI-assisted marketing, and the study of factors that influence how service-based businesses compete and succeed in local markets. Through this platform, I share research, observations, case studies, and practical insights drawn from real-world business experience.